Noor Pahlavi

Noor Pahlavi is a Partner at Sofreh Capital. In this role, she is actively involved in sourcing and evaluating investment opportunities, conducting due diligence, supporting portfolio companies, and contributing to the firm’s capital formation efforts. She works closely with founders to refine positioning, navigate growth inflection points, and build the strategic and operational foundations required for long-term success.

Prior to Sofreh, Noor built her career at financial communications and strategic advisory firms, where she worked alongside management teams and investors across both public and private markets. Her experience focused on preparing companies for critical moments—capital raises, transactions, and high-stakes communications—giving her a practical understanding of how businesses are evaluated, financed, and positioned for growth. This background directly informs her approach at Sofreh, where she brings both an investor’s lens and an operator’s sensitivity to the challenges founders face.

In parallel with her work in finance, Noor is an active voice on issues including human rights, education, environmental sustainability, and civic engagement. Her investment perspective reflects a long-term view on value creation, with a focus on businesses that are both commercially strong and positioned to contribute meaningfully to broader societal progress.

Noor holds a Bachelor of Arts in Psychology from Georgetown University and an MBA from Columbia Business School.